halflife* digital creates Superbowl spot

January 14, 11
halflife* digital creates Superbowl spot

When David Melton, CEO of native owned solar company Sacred Power approached us to create a unique commercial to air during the Superbowl this year, halflife* digital jumped at the opportunity.  He spoke of an idea he had where photons, staged in the sun, undertake a heroic journey of self sacrifice to bring power and life to the earth.  The spot is a first for Sacred Power and halflife* digital.  The sheer scope of the project and demand for heavy lifting in the imagination department make it exactly the kind of project that gets us out of bed in the morning.  We took David Melton's initial vision and shaped it into a sci-fi epic drawing on a long tradition from film-makers like Kubric, Lucas and yes, Even Woody Allen. Sacred Power backed us every step of the way going so far as purchasing multiple 60 second airbuys on the bussiest day in television.  Tune in on Superbowl Sunday and keep your eyes glued to the giant screen for Sacred Power Solar.

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